Everything but the Coffee – Learning about America from Starbucks

starbucks Everything but the Coffee casts a fresh eye on the world’s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks’ profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks’ appeal lies not in the product it sells but in the easily consumed identity it offers.

Bryant Simon is Professor of History and the Director of American Studies at Temple University and the author, most recently, of Boardwalk Dreams: Atlantic City and the Fate of Urban America.

Introducing the Starbucks Moment

1. Real Coffee
2. Predictability the Individual Way
3. It Looks like a Third Place
4. Self-Gifting and Retail Therapy
5. Hear Music for Everyday Discoverers
6. Not-So-Green Cups
7. Sleeping Soundly in the Age of Globalization

Afterword

Order the book
Food 2.0 LAB in association with Amazon

Books by the same author –

Bookmarquez le permalien.

FOOD 2.0 LAB : Articles récents

Les commentaires sont clos.

L’obsésité, le diabète… et l’ours

Cantine scolaire : la révolution silencieuse ?

Alimentation en quête de “sciensationnel” !

La Cité du Vin : carrefour et parcours d’interprétation libre

La quête de “l’œuf parfait”

Zone de guerre et vie sur Mars : imprimante alimentaire 3D et survie en espace hostile

Food pairing (3/3): les accords fromages et vins

Into the Wild: la cuisine du (gros) gibier

Végétarisme : entre bonheur et “dissonance cognitive”

“Emoji Burger” : fromage et esthétique des émotions !